DNAMX is a dynamic design and product development studio that is eager to boost your business.


Your DNA is what makes you unique!

We analyze your brand DNA and develop a challenging strategy for product development. We create excellent new products for your product portfolio.

In our flexible and motivated team we have top product designers, graphic designers, engineers and experienced project leaders.


The people in our team have been working on many projects. Here is an impression.


Bart Bluemink
Bart Bluemink
Bart has over 25 years of experience in managing international innovation projects. Besides that he is a hand-on product developer. Bart has a wide network of suppliers in Asia and around the world.
His experience makes him a top level innovation consultant that is capable to create overview and new structure in your product portfolio.
  • Management of multi-disciplinary projects
  • Product specification and strategic propositions
  • Ability to think and communicate on a managing board level
Among others Bart worked as an innovation consultant for leading brands as:
Philips, Sphinx, Heras, Hartman, Batavus, Berg Toys

Bart’s background is a MSc. Industrial Design Engineering at the Delft University of Technology.

Jorrit Schoonhoven
Jorrit Schoonhoven
Jorrit is a visionair with never ending energy that stirs up and challenges the status quo
  • New business development
  • Portfolio analysis
  • Mobility design
  • Vast network of suppliers and specialists
Jorrit is one of the founding partners of Springtime Industrial Design. Springtime grew to a company of 35 designers with 3 studio’s in Amsterdam, Taiwan and New York.

Jorrit worked for many international consumer brands;
NIKE, Coca Cola, Heineken, TPG Post and Unilever, etc.

During his 20 years of experience his work was awarded with the IF Gold Award, Red Dot Award, several GIO Awards and 2 times winner of the European Bike Design Awards (Shimano).

Jorrit’s background is a MSc. Industrial Design Engineering at the Delft University of Technology.

Jaap van Boxtel
Jaap van Boxtel
Jaap is an all-rounder educated as Industrial Design Engineer at the Delft University of Technology.
Besides carrying things out up to the detail he is also focussed on doing the right things.
His technical engineering skills can make the difference with the competition and bring your product line to the next level.

  • Technical function development
  • Product architecture and engineering
  • Project management
Jaap has over 10 years of experience in multi-disciplinary teams.
He has been involved in the management, design and engineering of a vast diversity of projects:
Eugster Frismag, Bevyz, Etna CT, Gazelle, AXA, Accell Pro, Heras, Marel, Remeha…

Resulting in IF, Red Dot and GIO awards.

Jaap’s background is a MSc. Industrial Design Engineering at the Delft University of Technology.

Frank Mahn
Frank Mahn
Frank is a great designer and an engineer with wide international experience.
  • Design engineering
  • Concept development
  • Sketching and visualisation
  • Mobility design
Frank has over 17 years of experience in the field of design engineering.
As design engineering specialist he has been working for many top level design studios such as Springtime and Waacs. Frank has a wide international experience; for many years he has been collaborating with both Chinese and Middle East (Qatar and Kuwait) companies as design engineer.

He has, among others, been working for
Post NL, Gazelle, Coca-Cola, Watertaxi Rotterdam, Cadac and MaxiCosi.


Very often product development is a multi disciplinary team effort and asks for a dedicated team that is challenged to do the job.

Because even our knowledge is limited we have gained a large network of experts that are available when needed.


We are highly flexible! Depending on the needs we will be wherever we need to be.

You are more than welcome to visit us in our studio in Rotterdam.

Contact info

Phone: +31 6 54253667 (Bart Bluemink)


Voorburgstraat 81

3037 PL Rotterdam